Blog

INTERVIEW: Introducing David Upchurch, Head of Content for Publishing

From publishing magazines to publishing games, our new Head of Content, David Upchurch, has had a varied career, but consistently found himself drawn back into the world of video games. We get better acquainted as David talks to us about taking on the new publishing role at Genba, what makes a healthy publisher-developer relationship, and …

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Partnership Spotlight: How tinyBuild are Securely Boosting Availability of Their Digital Games

Having been partnered with us for a year, we spoke to tinyBuild’s COO, Luke Burtis, on how the GENBAâ„¢ platform has made it easier to distribute their digital games.   tinyBuild’s strategy for distribution is simple. Availability. They want their products featured on a wide variety of platforms, ensuring their game brands are reaching multiple …

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Our Next Level in Digital Distribution: Introducing GENBAâ„¢ 3.0

This month, we launched our NextGen platform. We’re excited to introduce you to GENBAâ„¢ 3.0. After dedicating thousands of hours of blood, sweat and tears, this is an epic achievement for our team. As with any development project, there have been some hurdles to overcome, but also some wonderful new innovations and revelations along the …

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3 Ways to Optimise your Marketing Content for Online Retailers

From diversifying your digital assets, to getting global with your product descriptions. Our PR & Marketing Manager, Beth Chapman, shares her tips on providing online retailers with the best marketing tools to promote your products. Good things come in multiple dimensions Online retailers come in all shapes and sizes with regards to storefronts. Of course, …

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