This month, we’re proud to announce a new partnership with games developer and publisher, Avalanche Studios Group.
The partnership sees our GENBA™ platform securely distributing games content from two of the three divisions of the Avalanche Studios Group: Expansive Worlds and Systemic Reaction.
Despite only finalising the partnership in November, both parties have worked closely to get the initial content onboarded in time to include Avalanche Studios Group’s popular outdoor exploration titles in the Black Friday promotions. Hosted across selected Etailers in the GENBA™ network, the successful launch of the partnership offered gamers special discounts on Second Extinction, Generation Zero and theHunter: Call of the Wild.
Based in Stockholm, New York, Malmö and Liverpool, the Mad Max and Rage 2 creators kicked off their games development journey with Avalanche Studios in 2003, successfully debuting with Just Cause in 2006. Since then, the unique and immersive worlds they create through their games have captured millions of players around the globe.
With more promotional activity lined up for Christmas and some exciting new content on the horizon for 2022, it’s looking to be a promising partnership.