Game-Changing Digital Distribution Model Unveiled for 2019.
Leamington Spa, UK. 2 May 2019. Genba Digital and Ubisoft proudly announce their partnership to deliver game-changing digital content via their pioneering Silent Key Activation – the future of digital distribution.
Silent Key Activation has been designed and engineered in collaboration with Ubisoft and uses proprietary technology developed within the GENBA™ platform. The result is a solution that reduces the risk of abuse in keycode purchasing and re-selling, as well as providing gamers with a friction-free checkout and activation experience.
Silent Key Activation also reduces the Etailer’s need for operational and technical logistics, by enabling the automatic and secure delivery of the game to customer’s UPlay accounts. All of this is achieved without the Etailer ever having to handle keycodes.
Genba Digital’s CEO, Matt Murphy, said: “As part of our dedication to the secure delivery of PC Games, introducing the Silent Key Activation solution around the globe for the distribution of Ubisoft content means a smoother transaction for consumers and peace-of-mind for Etailers. We are thrilled to be collaborating with Ubisoft on this game-changing mode of digital distribution.”
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