Genba Game Changing Digital Distribution 2019

Genba connects content publishers and online retailers to deliver improved experiences and growth.

Genba connects games Publishers and Retailers to deliver improved experiences and growth.

With a leading platform that sets the standard in security and efficiency, we make things easy.

You get faster, more flexible and robust distribution, plus access to the best games content on the planet.

What’s more, we’ll take care of your account management and payments, so that you can focus on what you do best – making and selling games.

Now that’s game-changing. Welcome to Genba Digital.



GENBA™ is an automated, web-based, API-driven digital logistics platform that bridges the gap between games publishers and retailers around the globe.

GENBA™ is an automated, web-based, API-driven digital logistics platform that bridges the gap between games publishers and retailers around the globe.

Our platform enables the automatic, secure delivery of activation keys, publisher metadata and videos in multiple languages.

With best-in-class tech, webhooks and an intuitive UI, GENBA™ ensures you’re always on top of your game.


Ready to get on board? Get in touch.


60+ games publishers. 120+ etailers. 150+ countries.

From helping indies break into the market, to delivering growth for the biggest names in video games publishing; we always strive to put relationships front and centre. We connect publishers and etailers based on client ambition, providing access to a growing catalogue of quality games content and new revenue streams.

Read about our success story with Curve Digital here.

“Genba Digital are a trusted partner that excel in the digital space. Their team have worked to understand our business strategy, growth areas, and, importantly, our security concerns. This is helping us control our content and how it appears online. In a business sector without experienced business providers, Genba Digital stands tall amongst the best.”

James Schall, SEGA

“Curve Digital engaged Genba to widen global retail distribution, simplify account management and increase sales. It has been one of the smartest moves we have made, beating all expectations. We continue to be impressed by Genba Digital and would thoroughly recommend their service to other publishers, whatever their size.”

Stuart Dinsey, Curve Digital


Secure content distribution. Increased revenues. Expert account management.

  • Ingestion: we manage the uploading of all of your product metadata
  • Pre-Live Check: we review and validate etailer websites to ensure product content is accurate
  • Pre-Order: we can manage pre-release titles to maximise pre-order sales
  • Key Management: our keycode management provides security, transparency and control
  • Promotion Management: we manage promotion and new product launch implementation across our etailer network and can advise on the best promotion plans
  • Data insight: we provide real-time sales statistics and trends
  • Cash Collection: we provide fast and secure cash collection, invoicing etailers and passing revenues on to you
  • Etailers: GENBA™ can create and manage relationships between publishers and etailers to increase access and generate new revenue


Access to top games publishers. Over 4,500 quality products. API integration support.

  • Metadata: we deliver standardised metadata from all Publishers via our API
  • Pre-Live Check: we work with you to ensure all of your metadata is publisher-approved
  • API Key Management: our API delivers key codes securely and in real time to ensure you always have the stock you need
  • Publishers: you can request new publisher relationships on GENBA™ and we do the rest
  • Promotions: we work directly with publishers to agree the best promotions and product launches, planned to maximise sales performance for you
  • Alerts: GENBA™ provides alerts on product and pricing changes, allowing you to draw down the most up to date metadata via the GENBA™ API


At Genba Digital, we’re shaping the future of digital distribution. We’ve got the experience to not only understand the future facing today’s industry, but also to help you build it.
Sound like your game-changing solution? Then we’d love to talk.
Contact Us
I am... *


Since our beginnings, we’ve built a diverse team of committed people – with a healthy combination of extensive games industry experience and fresh insight – who love playing a vital part in this fast-moving industry.
But we’re more than a team, we’re a family. Together we aspire to be agile, honest, inclusive, to collaborate, and always set the standard.
Interested in joining the Genba Digital family? Check out our latest vacancies



5 big numbers in tech, games and software – November 2020

Our roundup of November's big numbers in tech, games and software... China now has a…

5 big numbers in tech, games and software – October 2020

Our roundup of October's big numbers in tech, games and software... E-sports Industry now worth…

5 things we’ve learned in the digital games market whilst living with COVID – Matt Murphy, CEO

23rd March seems such a long time ago. 20% of the world’s population was under…

5 big numbers in tech, games and software – September 2020

We share the big numbers in tech, games and software that have caught our eye…

Let’s drive digital distribution forward. 

For news straight to your inbox, signup to the Genba Digital Newsletter below:

Name + Email Newsletter

T: +44(0)1926 505506

Genba Digital, Number Seven, Clarendon Place, Leamington Spa, CV32 5QL