Emerging Markets - Genba Thoughts

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Emerging markets are powering the next wave of PC gaming growth, driven by improving infrastructure, increasing disposable income, and wider internet access. Publishers and platforms are paying attention – and for good reason.
br />✅ Asia, LATAM, Middle East, and Africa are forecast to account for 70% of global games market growth over the next 5 years.

✅ The global PC gaming market is projected to reach $58.4 billion by 2026, with emerging markets contributing significantly to that rise.

✅ In India, PC game revenue is expected to grow at a 13% CAGR through 2027, while Southeast Asia is witnessing double-digit year-over-year PC gaming growth.

✅ Brazil and Mexico are among the top 15 PC gaming markets globally, with a surge in local-language content and regional pricing strategies.

✅ Internet penetration in Africa rose to 43% in 2023, and mobile-first users are increasingly transitioning to PC for competitive and immersive gameplay.

At Genba Digital, we're helping partners expand their global PC reach through secure digital distribution in over 𝟭𝟵𝟱 𝘁𝗲𝗿𝗿𝗶𝘁𝗼𝗿𝗶𝗲𝘀 – with a growing focus on emerging markets.

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