Kwalee Exclusive Partnership Press Release

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We’re proud to announce that the exclusive partnership between Kwalee and Genba is set to continue into 2026, with more fantastic releases on the way.

Genba’s API technology and services platform provides Kwalee with a secure method of distribution for its games across a global network of retailers. Additionally, our incremental marketing support has helped them increase brand awareness too.

Genba’s relationship with Kwalee began in April 2025, when the two companies met to explore howthey could work together to better serve the third-party distribution of Kwalee’s PC content.

Out of these discussions, Genba signed an exclusive distribution agreement for the May 2025 release of The Precinct - a commercial success that went on to sell over 300,000 copies globally onPC alone.

Following the success of The Precinct, Genba exclusively supported the Early Access release of Town to City in September 2025. This charming cosy city builder has gone on to achieveoverwhelmingly positive reviews, which bodes well for its full 1.0 release in the near future.

“Genba’s distribution platform has helped us deliver our games directly and securely to a growingaudience, and across the most popular digital retailers. We’re excited about the opportunities tocollaborate further in 2026,” said Ben Forrester, Vice President, PC & Console Publishing at Kwalee.

“Working with Kwalee has been a pleasure as we strive to reach new audiences for their content inan aligned and strategic manner. We look forward to continuing this partnership,” said Matt Glover, Managing Director of Genba.

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